Today I came across a memoir that was written by Jack Cashill. It was titled "Advertising Works". This was a narrative about how he used his skills as an advertiser to sell his house in Kansas City.
Cashill decided not to use a realtor to sell his house when the story took place 15 years ago. He took advice from a friend and decided to sell it himself. At first it didn't work and his friend discouraged him from being himself by convincing him that his ideas were in "bad taste". The house didn't sell for 6 weeks and it was time for Cashill's family to move. What he decides to do it create a unique trail of signs leading to his house to promote the sale of his house. The signs rhymed when read in chronological order and this attracted many people to the house. On top of that, a news team covered the story and put it on their newscast. Cashill ended up selling the house for a very good price.
Cashill might not have been able to sell the house if it wasn't for advertising. He really showed how bad a situation could be without advertising and how good a situation can become if advertising is introduced. This memoir was very interesting and the narrative elements he used kept me enticed throughout the story.
http://www.cashill.com/memoir/advertising_works.htm
I agree that I don't think he would've sold the house without his strategy of using advertising to attract potential customers. It's interesting that he used signs that rhymed. I love the creativity people in the advertising industry have. I wonder if the houses would've still sold without the news team covering the story, because I'm sure that attracted a bunch of people as well.
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