The Super Bowl is the biggest game of them all. It has far more viewers than any other event on television. This makes it a huge target for advertising. Each year everyone tries to have a superior commercial that is memorable and will sell their product.
It seems this year that VISA was a little ahead of the curve. With the Super Bowl getting closer, people have noticed the similarities between the teams in it and Visa's preseason commercials. The two teams in this year's Super Bowl are the Baltimore Ravens and the San Francisco 49'ers. Visa ran an ad campaign at the beginning of the season that advertised getting a chance to meet players and coaches in the NFL if you won their contest. Interesting enough, the two teams they used for their commercials were the Baltimore Ravens and the San Francisco 49'ers. Is this mere coincidence? I suppose. However, I find this very interesting from an advertising standpoint. It shows the connections between a credit card commercial and sports that many people enjoy.
Whether they just got lucky or if they really did know who would be in the Super Bowl, it is very impressive of Visa. A company who just two years ago ran a Superbowl campaign that flopped. But that's a different story. I learned something about advertising when I stumbled across this random fact. I learned that sometimes advertising is hit or miss, but when you hit it, good things can happen.
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