Kool Aid Man

Everyone knows the Kool-Aid Man. He was in many commercials running through wall and yelling "Oh Yeah!". The Kool Aid Man has been around for 59 years. That's a long time especially for product mascots. Kool-AId has decided recently to change the personality of the character in the commercials. It has gone from no personality, to having one. Kool Aid felt like their mascot had to be known more by the consumers. This represents a huge marketing decision for Kool Aid. This is a risky choice but I think its the right one. It is very tough to change the image of your brand. This one is especially tough because its been around so long. I applaud Kool Aid for doing this and we will see how it goes from here.